Product

Technology description

 Nutrio is a biofertilizer that uses endophytic bacterial inoculants which promote nitrogen fixation and production of plant growth promoting hormones. The technology is a foliar spray biofertilizer in powdered form suspended in water and is directly sprayed on the leaves of growing crops. The technology was developed by Dr. Virginia M. Padilla  of the National Institute of Molecular Biology and Biotechnology (BIOTECH) in order to increase farm productivity of eggplant and sugarcane, despite the continued increase in cost and excessive use of inorganic fertilizers.

The product is now being marketed by FULLMIGHT AGRICULTURAL CORP., a corporation established by the PADILLA family based in Los Banos, Laguna.  Its effectiveness has already been noted in sugarcane and eggplant both by experimentation and in actual farmers’ fields. It is also effective in other agricultural crops such as grain crops (corn, rice) and even tubers and vine plants. Unlike other fertilizers, the product would only be used on sugarcane twice . The first application happens two months after planting, and the second application happens on the fourth month after planting.

Based on the tests conducted, the respondents found the product to be usable and adaptable since it was easy to use and relatively cheap compared to synthetic fertilizers. Furthermore, the results showed that it was reliable with its claims to increase productivity and to be environmentally friendly.

Product positioning